SENDcast Privacy Policy

This privacy policy relates to the use of thesendcast.com, a training and CPD platform operated by B Squared Ltd.

Effective date: April 2024

Last updated: January 2026

Introduction

B Squared Ltd (“we”, “us”, “our”) operates thesendcast.com (“the Service”), a platform providing SEND (Special Educational Needs and Disabilities) training, CPD courses, and podcast content for education professionals.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use the Service.

By using the Service, you consent to the data practices described in this policy. If you do not consent, please do not use the Service.

Data Controller

B Squared Ltd is the data controller for personal data processed through thesendcast.com.

  • Address: B Squared, 6 Lakeside Business Park, Swan Lane, Sandhurst, GU47 9DN, United Kingdom.
  • Company number: 04088829
  • Email: dpo@bsquared.co.uk
  • Phone: 01252 870133

What Data We Collect

Account Information

When you register for an account, we collect:

  • Your name
  • Your email address
  • Your password (stored in hashed form — we never store your password in plain text)

Purchase Information

When you purchase training sessions or a subscription, payment is processed by Stripe. B Squared Ltd does not store your payment card details. Stripe processes and stores your payment information securely under their own PCI DSS certification. We receive only a confirmation of payment and your billing details (name and email).

Usage Data

We automatically collect:

  • Internet Protocol (IP) address
  • Browser type and version
  • Pages visited and time spent
  • Referring website
  • Date and time of access

Cookies

The Service uses cookies for:

  • Strictly necessary cookies — required for login and account management (WordPress session cookies)
  • Performance cookies — used to understand how visitors use the site (Jetpack/WordPress.com analytics)
  • Functionality cookies — used to remember your preferences (language, timezone)

You can manage cookie preferences in your browser settings. Disabling strictly necessary cookies may prevent you from logging in.

What We Do NOT Collect

The SENDcast does not collect or process:

  • Student or pupil data of any kind
  • Special category data (health, ethnicity, religion, etc.)
  • Biometric data
  • Geolocation data

This platform is used exclusively by education professionals for training purposes.

How We Use Your Data

We use your personal information to:

  • Provide access to the Service, including purchased training courses and content
  • Process payments via Stripe
  • Send transactional emails (account confirmations, purchase receipts)
  • Contact you about service updates, new courses, and relevant SEND content
  • Monitor usage to improve the Service
  • Comply with legal obligations

We do not sell, rent, or lease your personal information to third parties.

Lawful Basis for Processing

Under UK GDPR, our lawful bases for processing are:

  1. Contract — processing is necessary to provide you with the Service you have registered for or purchased
  2. Legitimate interest — for analytics and service improvement, where our interest does not override your rights
  3. Consent — for marketing communications (you can opt out at any time)

Sub-processors

The following third parties process data on our behalf in connection with the Service:

Sub-processor Purpose Data Processed Location
WordPress.com (Automattic) Website hosting Account data, usage data, content US/Global
Stripe Payment processing Payment card details, billing information US/Global
Jetpack (Automattic) Site analytics and security Usage data, IP addresses US/Global
Mandrill (Mailchimp) Transactional email Email addresses, notification content US

International transfers: WordPress.com, Stripe, and Mailchimp are US-based. Transfers are protected by:

  • Stripe: certified under the EU-U.S. Data Privacy Framework (including UK Extension)
  • Automattic (WordPress.com/Jetpack): EU Standard Contractual Clauses
  • Mailchimp: certified under the UK Extension to the EU-U.S. Data Privacy Framework

Data Retention

  • Account data: Retained for the duration of your account. If you request deletion, your data will be removed within 30 days.
  • Purchase records: Retained for 6 years after purchase (HMRC requirements for financial records).
  • Usage data: Retained for 26 months (analytics).
  • Payment card data: Not stored by B Squared Ltd. Stripe retains data per their own retention policy.

Your Data Protection Rights

Under UK GDPR, you have the following rights:

  • Right of access — request a copy of the personal data we hold about you
  • Right to rectification — request correction of inaccurate personal data
  • Right to erasure — request deletion of your personal data (subject to legal retention requirements)
  • Right to restriction of processing — request that we limit how we use your data
  • Right to object — object to processing based on legitimate interest
  • Right to data portability — request your data in a structured, machine-readable format

To exercise any of these rights, contact us at dpo@bsquared.co.uk. We will respond within 30 calendar days.

Account Deletion

To request deletion of your SENDcast account and associated data, contact us at dpo@bsquared.co.uk. Your account and personal data will be removed within 30 days. Purchase records may be retained for up to 6 years for tax compliance.

Security

B Squared Ltd takes the security of your personal information seriously. The Service is hosted on WordPress.com’s managed infrastructure, which provides:

  • SSL/TLS encryption for all data in transit
  • Regular security updates and monitoring
  • Managed infrastructure security by Automattic

Passwords are stored in hashed form and are never stored or transmitted in plain text.

While we implement appropriate security measures, no internet-based service can guarantee absolute security. We encourage you to use a strong, unique password for your account.

Children’s Data

The SENDcast is intended for use by education professionals (adults). We do not knowingly collect personal data from children under 18. If you believe a child has provided us with personal information, please contact us at dpo@bsquared.co.uk and we will delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We recommend checking this page periodically.

How to Complain

If you have concerns about how we handle your personal information:

  1. Contact us at dpo@bsquared.co.uk
  2. If not resolved, you may complain to the Information Commissioner’s Office (ICO):

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