SENDcast Spotlight – Welcome Emma Muir!

Emma Muir is a social media marketer, author and Education and Communication Strategist at Clearcut Consultants. She was diagnosed with ADHD at the age of 45, on the same day she received a diagnosis for a severely fractured sacrum and learned her mother had been rushed to hospital. Her mother passed away on Mother’s Day weeks later.

Emma spent thirteen years as a childminder, during which time she also founded Nurture Socials, a marketing consultancy supporting businesses whose customers are parents. She is the author of Stop Being the Best Kept Secret, the first practical marketing guide written specifically for childminders, published in May 2026.

Since her ADHD diagnosis, Emma has come to understand and embrace her neurodiversity as a professional superpower. She believes her ADHD explains every area of her career where she has been most successful, and is passionate about late diagnosis and what becomes possible when you finally stop apologising for being different.