SENDcast Episode
Hyperfocus: From Survival to Superpower
with Emma Muir
In this episode, Dale is joined by Emma Muir, social media marketer, author, and education communication strategist, to discuss late diagnosis and whether being neurodivergent is a superpower.
Emma received her ADHD diagnosis at 45, on a day when she was also told she had severely fractured her back and her mother was being rushed to hospital. Dale and Emma explore what it really means to receive a late diagnosis and why so many neurodivergent adults spend decades being offered depression medication or HRT before anyone suggests ADHD.
They also have a fascinating conversation about whether ADHD is actually a superpower – and why the answer, as Dale argues, depends almost entirely on context.
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About the guest
Emma Muir
Emma Muir is a social media marketer, author and education and communication strategist at Clearcut Consultants. She was diagnosed with ADHD at the age of 45, on the same day she received a diagnosis for a severely fractured sacrum and learned her mother had been rushed to hospital. Her mother passed away weeks later.
Emma spent thirteen years as a childminder, during which time she also founded Nurture Socials, a marketing consultancy supporting businesses whose customers are parents. She is the author of Stop Being the Best Kept Secret, a practical marketing guide written specifically for childminders.
Since her diagnosis, Emma has come to understand and embrace her neurodivergence as a professional superpower – reading rooms, spotting what others miss, hyperfocusing with extraordinary intensity, and bringing the unfiltered perspective of a parent into every school and business she works with.
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